Project Overview

A Facelift

Same name, new game. Our goal was to create a rebrand concept for the current location by developing a contemporary branding system that could be marketed to the teenage through young adult creative market, while maintaining the current in-house vibe.

Project

MOJO: Coffee, Books, Records

What We Did

Branding, Print Design, Packaging Design

Brand Colors

To maintain the current logo scheme of red and black, a contemporary approach was transitioned into the color system to allow it have a congruent feel between the secondary colors.

Mojo Red

#c16054

Ash Gray

#5e5e5e

Logo Design

As a way to create and sustain community development, MOJO’s menu unfolds to reveal a sample CD of local and rising musicians. Changing every season, you’ll want to collect one in every color run, and for that matter grab one for a friend!

mojo logo variations
mojo books and records logo mojo logo

Iconography

As a way to create and sustain community development, MOJO’s menu unfolds to reveal a sample CD of local and rising musicians. Changing every season, you’ll want to collect one in every color run, and for that matter grab one for a friend!

mojo icons

An Amplified Sample

As a way to create and sustain community development, MOJO’s menu unfolds to reveal a sample CD of local and rising musicians. Changing every season, you’ll want to collect one in every color run, and for that matter grab one for a friend!

mojo take away menu

Take It To Go

To help tell their story and create an exclusive experience with the consumer, a custom to-go box in the form of a book was produced with foodsafe paper and ink that possesses their origin story.

mojo to-go box