Project Overview

You | Me was the second collaboration for the University of South Florida (USF) Arts program, in which a graphic designer was selected to work with students on producing an original piece. Lead by Erika Greenberg-Schneider, a professor at USF, the graphic designer Paula Scher was brought to the university to colloborate with Annelise Sandberg and Brandon Harris-Williams to develop a large format print for an upcoming show that would be featured at the university.


You | Me


University of South Florida

What We Did


paula scher print

Paula Scher is an iconic, American graphic designer whose clients have included Tiffany & Co., Bloomberg, Microsoft, Coca-Cola, the Museum of Modern Art, the Metropolitan Opera and the New York City Ballet, to name but a few. Her work has been exhibited all over the world and is in the permanent collections of museums from New York to London to Paris.  Paula Scher recently lectured to students of USFSP’s Erika Greenberg Schneider, assistant professor and Master Printer.

“What excites me about Paula Scher as a creator,” said Greenberg-Schneider, “is that, like an acrobat, she walks that fine line between Design and Fine Art and finds her balance between them.”

Quoted from the USF Artist lecture.

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